Struggled trying to generate income from a website? Maybe you've given up even trying? Or worse - are you losing your shirt handing your hard earned cash to a "website company" each month with nothing to show for it?
Whether you already have a website or want to get one, if you don't MONETIZE it, don't bother. Meaning, if it doesn't make you money, why even have one?
After spending thousands of dollars and an indeterminable amount of time messing with websites, webmasters, designers, search engines - you name it - I had seriously considered hanging it all up when....
EVERYTHING for me changed. I got lucky. I'll tell you how in a moment.
First, You Need to Know One Thing -
IF WEB MASTERS & DESIGNERS KNEW HOW TO MAKE MONEY FROM WEBSITES, DO YOU REALLY THINK THEY WOULD BE CREATING WEBSITES FOR YOU?
No...they'd be working from home, creating money making websites for themselves, right?
You bet'chya!
Look... the companies that provide websites for mortgage companies and originators offer what are called "template sites". They offer up a bunch of templates that you need to fill with your own content. Otherwise, you'll get exactly what every one of their customers gets. Some of them
look nice but seriously... do you really think paying for a full blown application, a glossary and some articles is going to bring you actual applications? If you don't know how search engines work, know this - they definitely don't bring internet searchers to some template website.
I know because I've made ALL the mistakes. I've paid 6 different web designers over the past few years with little to show for it. I made some money but not close to what I was getting from my referred business.
See web designers prey on people's ignorance. They start talking about KEYWORDS. They talk about TRAFFIC, CONVERSION, FLASH. As if they were able to create a site that brings in tons of applications. Yea, right.
Trust me, it's bull#^*%!
Once I paid a "Search Engine Optimization" company $2,500. Within hours, I started getting tons of "visitors" to my site. MAN, I was ecstatic! I was thinking, "Yea baby, this is it! I really thought I found a short cut to getting people to my site. But you know, not one of those "hits" turned into an application. I found out later that these "services" are a complete scam... the whole things rigged!
I said never again!
AND THEN....I got lucky. I found 3 guys that taught me the most amazing thing about generating income from the Internet. They said I was going about it all wrong!
They said this: YOUR WEBSITE SHOULD DO ONE THING. CAPTURE LEADS! EVERYTHING ELSE IS PURE FLUFF AND WON'T MAKE YOU A PENNY!
Mmmmmm.... ok... I buy that. But how do I do that? How do I get people to my website? And once they are there, how do I "capture" them?
They said, Forget your traditional website. You'll never achieve a high ranking in search engines because the mortgage and real estate industries have many big players - don't even try to compete with them. Circumvent them!
How?
Ever hear of an Opt In Page?
How about a landing page?
Fair question... here's one example:
See, it's nothing more than a highly focused, prospect capturing, 1 page site. One simple page that does one thing and does it well. We need to stop trying to impress people, we just need to peak their curiosity. Then, we simply ask them if they would like more information. We make it easy to ask because all a prospect needs to enter is a name, an email and an optional phone number.
Once they request further information... drum roll... NEW CLIENT!!
Check it out -
www.OptInWebsite.com
Of course, you still need to get people to go there. Just do whatever it takes - EMAIL, POSTCARDS, CLASSIFIEDS, BUSINESS CARDS.
Ok...I see.. Do what I am doing anyway, but instead of trying to sell with my ads and direct marketing, just get them to visit the opt-in page. Then when they ask for more info, I simply send it to them. And of course, from then on it's a breeze to stay in touch. Once I get dialogue flowing, they're mine.
www.OptInWebsite.com
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